Our goal? To deliver period care that prioritises comfort, ease of use, and sustainability—without compromising on style or performance. While menstrual cups are a step in the right direction towards a cleaner planet, they often miss the mark for many of us. Every body is unique, every vag is different, and we believe customisation is the key to a truly great fit. After all, menstrual cups should make your life easier, not harder.
At Coralcone, we’re a purpose-driven, New Zealand-born business on a mission to make reusable, earth-friendly period solutions more accessible for all of us!
Coralcone was founded by me, Yvette Shum. I was born and brought up in Dunedin, New Zealand. My career has taken me all around the world to places that couldn't be anymore different from my home, though everywhere I’ve landed the ocean has remained a source of creative inspiration and soulful rejuvenation. It was in 2016, when dive volunteering in a marine and coral reef conservation program in Raja Ampat, Indonesia, that the ocean would have its most life-changing impact on my outlook.
It was then I knew that I needed to use my career experience and skills to support marine conservation in a more significant way. Driven by a strong desire to leave a legacy for my daughter - a world with healthy marine ecosystems and better period management options, I returned to Aotearoa and Coralcone was created.
Working with talented product design engineer, Heather Cunningham, we envisaged a menstrual cup that meticulously met the needs of our most intimate bits. After consulting with female health professionals and undertaking in-depth research and rigorous testing, I know we’ve created something extraordinary and is unrivalled for comfort and ease.
We’ve seen first-hand the impact that disposable sanitary waste can have on our ecosystems and oceans, and it ain’t pretty. A single woman will make around 150-200kg of sanitary waste in her menstrual lifetime.
These feminine hygiene products are major causes of blockages in sewage systems, causing them to overflow into our rivers and oceans. If they don’t end up in the ocean, they can take over 500 years to decompose #holyshirt
To further support the long-term health of our oceans, we’ve partnered with Live Ocean, a not-for-profit organisation taking positive action towards the preservation of ocean health.
Join us on our journey as a small, female-founded startup from the South Island of New Zealand making waves globally. From period tips and eco inspiration to the latest product updates, we’ve got content you’ll love to share. And don’t worry—we won’t flood your inbox with unwanted emails.
